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What are discount coupons and how do they work?
Coupons are codes or coupons that are used to attract and retain customers who are sensitive to savings or certain incentives. But beyond that, they are a very valuable source of information and data collection and a great incentive to help achieve many goals.
Coupons are a versatile and easy-to-implement resource for all types of campaigns and strategies. They can be for all target groups or customized; for sale in stores or online; in digital or paper format; B2B or B2C; for large and small companies....
Therefore, it is a factor to consider in your marketing and pricing strategy.
Why are coupons so effective? The answer lies in neuromarketing, the science of consumer behavior.
Although we believe we are rational beings, more than 95% of our decisions are made unconsciously. When we buy, our primitive or reptilian brain makes the decision. We are only looking for logical reasons for the irrational decision. The primitive brain operates by instinct with two levers: an aversion to risk or pain and a desire for pleasure.
And in that sense, with the fear of losing the opportunity and the satisfaction of using the coupon, the couponer knows how to activate both. Then, by understanding what motivates and activates your shoppers, you can better target your strategy.
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